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UK-Telford: Advertising services.

Section I: Contracting Authority

I.1) Name, Addresses and Contact Point(s):
Telford & Wrekin Council
Darby House, Lawn Central, Telford, TF3 4JA, United Kingdom
Tel. +44 1952381131, Fax. +44 1952381131, Email:
Contact: Debbie Byle
Main Address:, Address of the buyer profile:
NUTS Code: UKG21

I.2) Joint procurement:
The contract involves joint procurement: No
In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
The contract is awarded by a central purchasing body: No

I.4)Type of the contracting authority:
Regional or local authority

I.5) Main activity:
General public services

Section II: Object Of The Contract

II.1) Scope of the procurement

II.1.1) Title: Bus Shelter Advertising Services
Reference number: Not Provided

II.1.2) Main CPV code:
79341000 - Advertising services.

II.1.3) Type of contract: SERVICES

II.1.4) Short description: The supply, installation and maintenance of suitable digital advertising units within identified bus shelters and sale of advertising on these units. In addition, the sale of paper advertising at existing bus shelter locations.

II.1.6) Information about lots
This contract is divided into lots: No

II.1.7) Total value of the procurement (excluding VAT)
Value: 1,000,000


II.2) Description

II.2.2) Additional CPV code(s):
Not Provided

II.2.3) Place of performance
Nuts code:
UKG21 - Telford and Wrekin

Main site or place of performance:
Telford and Wrekin

II.2.4) Description of the procurement: The Council currently sells advertising space on a range of outdoor and digital assets to generate income. The income generated from this activity is invested back into the borough. The range of advertising platforms available to our customers has grown in recent years and includes unique advertising opportunities for local businesses to promote themselves to their customers. More information can be found on our website.

The Council owns over 270 bus shelters which are located across the borough, these sites see thousands of people using them or driving past them each year. Of these shelters, 49 have paper advertising panels in place using 6 sheet panels (see Appendix 5 for locations). We recognise that there are opportunities to generate additional income by introducing advertising platforms, specifically digital advertising units situated at these or other bus shelters across the borough.
The Council is inviting bids from service providers to supply, install, maintain and sell advertising on our bus shelters within the borough. The Council is open to digital advertising on any number of the bus shelters, to be determined by the bidder. At locations highlighted for digital screens, the Council will aim to provide new bus shelters. These are likely to be BSL `Principleż shelters, however the Council will work with successful bidders in this process.
The Council is also inviting bids from service providers to supply, install, maintain and sell advertising on paper formats using existing frames.

II.2.5) Award criteria:
Not Provided

II.2.11) Information about options
Options: No

II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No

II.2.14) Additional information: The figure at II.2.6 Est Value is indicative cost/income. As we are not purchasing equipment the Provider will absorb the cost of screens and installation and therefore there will be a £0 value to capital. The Council will require an open book approach around the income generated and will choose either Option a) Revenue Share or Option b) Fixed Fee Guarantee.

Section IV: Procedure

IV.1) Description

IV.1.1)Type of procedure: Open

IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement: No

IV.1.6) Information about electronic auction
An electronic auction has been used: No

IV.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

IV.2.1) Previous publication concerning this procedure
Notice number in the OJEU: 2020/S 91-218506

IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice: No

Section V: Award of contract

Award Of Contract (No.1)

Contract No: Not Provided
Lot Number: Not Provided
Title: Not Provided

A contract/lot is awarded: Yes

V.2) Award of contract

V.2.1) Date of conclusion of the contract: 16/07/2020

V.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 2 (SME - as defined in Commission Recommendation 2003/361/EC)
Number of tenders received from tenderers from other EU Member States: Not Provided
Number of tenders received from tenderers from non-EU Member States: Not Provided
Number of tenders received by electronic means: Not Provided

V.2.3) Name and address of the contractor

The contract has been awarded to a group of economic operators: No

Contractor (No.1)
Alight Brand Media Ltd, 11026543
85 Great Portland Street, First Floor, London, W1W 7LT, United Kingdom
NUTS Code: UKG21
The contractor is an SME: Yes

V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: Not Provided
Total value of the contract/lot: 1,000,000
Currency: GBP

V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No

Section VI: Complementary information

VI.3) Additional information: To view this notice, please click here:

VI.4) Procedures for review

VI.4.1) Review body
Telford & Wrekin Council
Darby House, Lawn Central, Telford, TF3 4JA, United Kingdom
Tel. +44 1952383998

VI.4.2) Body responsible for mediation procedures
Telford & Wrekin Council
Darby House, Lawn Central, Telford, TF3 4JA, United Kingdom
Tel. +44 1952383998
Internet address:

VI.4.3) Review procedure
Precise information on deadline(s) for review procedures: Not Provided

VI.4.4) Service from which information about the review procedure may be obtained
Not Provided

VI.5) Date of dispatch of this notice: 31/07/2020

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